A Boutique that Brings Life and Color to the Pacific Northwest
Esme' and Elodie is a unique boutique located in the heart of Downtown Renton. With its bright and colorful interior, the store stands out from the typical gray and gloomy Pacific Northwest weather. I recently sat down with Emily Brooker, the owner of Esme' and Elodie, to learn more about her story and the inspiration behind her boutique.
Emily started Esme'and Elodie in 2017 as an online boutique. As a plus-size woman, she often struggled to find clothes that fit her well in local stores. Frustrated with the limited options available, she decided to start her own online boutique to cater to other women like herself. The online store was a success, but after a couple of years, Emily was ready for something more. She wanted to offer her customers a more personalized shopping experience, with the opportunity to try on clothes and see them in person. That's when she decided to open a physical store.
Emily stumbled upon the space while grabbing coffee at Boon Boona Coffee and saw the "For Lease" sign on the storefront. She knew that was the direction she wanted to take her business and decided to open her own brick-and-mortar store.
Emily admits that opening a store during the pandemic was the opposite of what most people were doing. Everyone was shopping online, and many were starting their online boutiques. However, Emily wanted to do the opposite, and she believes that doing so helped her find her people.
When I asked Emily about her style take, she revealed that her fashion choices are inspired by her love for color and pattern. She wanted a store that would make her happy and bring a smile to her face, so she filled Esme' and Elodie with tons of color and a boho vibe. Emily's colorful store is a refreshing contrast to the gray, dreary weather we experience in the Pacific Northwest.
Esme' and Elodie isn't just a clothing store - there are also a lot of fun and cool things to find there. Emily's boutique has evolved to include sex toys, paraphernalia, and size-inclusive lingerie. Emily realized that the store was more than just clothing and accessories - it was about offering a holistic shopping experience that made customers feel good about themselves.
Esme' and Elodie has become a beloved fixture in the Renton community. Emily has developed relationships with other local business owners, including Jen at Urban Sprouts, Richelle at Sparkle Renton, Holly at The Pencil Test, and Tawnee at Wyldwood Creative. She believes that supporting other local businesses is essential for building a strong and vibrant community.
Esme' and Elodie is more than just a store - it's a vibrant and welcoming community space where people can come together and express themselves. Emily's passion for making people feel confident and comfortable in their own skin shines through in everything she does.
I loved chatting with Emily and learning more about her journey as a business owner. If you want to learn more about Esme' and Elodie and get to know Emily better, check out our full video interview above. And, if you're in the area, I highly recommend stopping by Esme' and Elodie - I have a feeling you'll leave feeling inspired and empowered too!
Check out their social media for more information!
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